08.14.08
How not to market an accounting package…
Okay, let’s do a bit of a disclaimer here first… On the question whether or not I should be writing this post, this comment in particular made me feel comfortable in my motivation to write it. So let’s start at the beginning…I attended a marketing roadshow for the soon-to-be-launched new version of the very popular accounting software - Pastel Accounting. Considering that I have a Bachelors in Accounting (and a Honours in Business Strategy if I want to stroke my own ego) from Stellenbosch Unive
