08.18.08
SES San Jose: More Customers, Fewer Costs: Why Marketing to the “Long Tail” Makes Sense
What is the long tail in search? It’s all the smaller keyword phrases that refer traffic to your site. There may be only a few referrals, but all the long tail keywords can bring in more traffic and revenue than the larger, more popular keyword phrases. Long-Tail Example: Head, or larger keyword phrases, could be printers. The long tail contains all the individual makes, models, sizes and types of printers. What made this session good was that each presenter had a different perspective. Loc
